not to confuse things but I was reading this article about facebook gifts.
There are some nice little images there. Scroll down about halfway...
In February 2007, Facebook added a new gift feature to the website. Friends could send "gifts" (small icons of novelty items) to each other by selecting one from Facebook's virtual gift shop and adding a message. Gifts given to a user appear on the recipient's wall with the giver's message, unless the giver decided to give the gift privately, in which case the giver's name and message is not displayed to other users. Additionally, all gifts (including private gifts) received by a user are displayed in the recipient's "gift box" (right above their wall on their profile), marked with either the first name of the user (for public gifts) or the word "Private." An "Anonymous" option is also available, by which anyone with profile access can see the gift, but only the recipient will see the message. No one will see the giver's name, and the gift will go in the recipient's gift box but not the wall.
They also have 'official' gifts that are limited edition